CV
ABOUT ME
Experienced digital professional with a demonstrated history of working in various roles in digital business. Check out my full LinkedIn profile for more detailed information. Get in contact if you are interested in my skills or just to debate all things digital.
WORK EXPERIENCE
2022 -
DAGMAR
MARTECH STRATEGIST
I advise clients on strategic data, privacy and marketing technology topics, with a focus on responsible, compliant and business-driven use of first-party customer data. This includes data strategy, consent and preference management, personalisation, CDP architecture and marketing automation. I help organisations align technology choices with regulatory requirements (GDPR, ePrivacy, emerging EU regulation) and customer expectations.
My role combines strategic advisory work with very hands-on support in getting new capabilities live. I am used to taking on new problem areas quickly and acting as a subject matter lead towards the client.
I actively work with AI in practice (analysis, concepting, internal tooling, light agent-style automation) and contribute to Dagmar’s AI working group as well as our sustainability working group, where we develop ethical, transparent and future-proof data use. I am also a member of IAB Finland’s Data & Martech working group.
Keywords: Digital Strategy · Data Strategies · Marketing Technology · Data Privacy · Consent & Preference Management · CDP · AI · Personalisation · Customer Experience · Sustainability
2020 - 2022
HELEN
DEVELOPMENT MANAGER
At Helen, I was responsible for developing a customer-centric omnichannel approach that balanced customer experience with commercial targets. I drove the omnichannel model across the organisation by combining service design, customer data, marketing technology (MarTech & AdTech), and ePrivacy principles under shared KPIs.
I was accountable for defining the future state of our omnichannel and MarTech environment. As part of this work I piloted a Customer Data Platform (CDP) to build a unified digital customer profile across touchpoints, enabling real-time use of customer data in multiple use cases. This included work on segmentation, digital customer journeys and personalisation.
I also led the renewal of Helen’s marketing automation for both B2B and B2C and its connection to CRM. In addition, I worked on consent and preference management and dataprivacy to ensure that data-driven development stayed compliant and transparent.
Keywords: Customer Data Platform (CDP) · Customer Data · Consent & Preference Management · Marketing Automation · CRM Development · Segmentation · Customer Journeys · ePrivacy · Omnichannel Customer Experience
2013 - 2019
PAULIG
DIGITAL MANAGER
In my position, I was constantly exploring new ways of utilising digitalisation to find new business opportunities. I was responsible for overseeing and developing digital strategies, concepts and technology platforms with a high focus on customer experience. These executions and projects included marketing technology, websites, e-commerce, data and analytics, customer segmentation, content and touchpoint strategy, marketing automation and digital KPI’s. I would call myself an enabler who ensured that cross-functional stakeholders can execute their digital-related jobs in an optimal way. Other areas of my daily responsibilities included analytics, SEO, SEM and online advertising. I was also in charge of visual (photo and video) content production with the in-house team and external partners.
2009 - 2013
IFOLOR
DIGITAL MEDIA MANAGER
As a Digital Media Manager, I was in charge of the development of Ifolor’s Nordic websites. My responsibilities included strategic planning for the Nordic social media presence, video and inspirational content. Web analysis, site optimization, SEO & SEM were also a part of my regular work routines.
2007 - 2014
ARENA CENTER
WEB DESIGNER / WEB MANAGER
Freelancer consultant whenever updates, improvements, development or consulting was needed. This included planning new online services, building new sites, adding and updating content to a plentitude of different sites owed by Arena Center. Web data analysis, SEO and SEM consultancy were also a part of the services I provided.
2007 - 2009
BLUE1 (SAS FINLAND)
WEBMASTER
I worked as a webmaster with the responsibility of airline company Blue1’s websites for 7 countries. Much of the work included handling projects with owner Scandinavian Airlines, in-house stakeholders, third party and ancillary providers. Web analytics and SEO were part of my daily responsibilities as well as producing graphical content.
EDUCATION
2022
MASTER of BUSINESS ADMINISTRATION, MBA
Haaga-Helia University of Applied Science
Leading Business Transformation
2015
MASTER in ENGINEERING, M.Eng.
Helsinki Metropolia University of Applied Sciences
Media Engineering specialisation studies
2008
BACHELOR in BUSINESS IT
Haaga-Helia University of Applied Sciences
IT, business, marketing and communication studies.
1991
UPPER SECONDARY SCHOOL GRADUATE
S:t Petri Gymnasium, Humanistisk Linje, Malmö, Sweden
Main emphasis on humanistic studies and languages.
ADDITIONAL EDUCATION
2023 - DATA PROTECTION LAW
2023 - EU DATA ECONOMY REGULATION
2021 - CUSTOMER CENTRIC DEVELOPMENT
2020 - SERVICE DESIGN NETWORK CERTIFICATE
2018 - GOOGLE ADWORDS FUNDAMENTALS CERTIFICATION
2017 - HUBSPOT INBOUND CERTIFICATION
2016 - VIDEO EDITING (PREMIERE PRO)
2016 - PHOTO EDITING (PHOTOSHOP)
2015 - GOOGLE TAG MANAGER
2014 - GOOGLE ADWORDS
2013 - RESPONSIVE WEBDESIGN
2012 - SEM
2010 - HTML5, CSS3
2009 - GOOGLE ANALYTICS
2008 - FLASH/ ACTIONSCRIPT
2007 - PHOTOGRAPHY STUDIES
2005 - PUBLISHING AND DIGITAL IMAGING
2005 - ICSL, CIW SITE DESIGNER
2005 - PHP/MYSQL PROGR, SERVER CONFIG
2000 - DATA COMMUNICATION & NETWORKS
1999 - WWW-DESIGN
1998 - DIGITAL IMAGING
LANGUAGE SKILLS
FINNISH - NATIVE
SWEDISH - NATIVE
ENGLISH - EXCELLENT
GERMAN - CONVERSATIONAL
ITALIAN - EASY CONVERSATIONAL
FRENCH - BASICS
SKILLS & TOOLS
AI, AI AGENTS, VIBE CODING, MARTECH, ADTECH, PRIVACYTECH, PRIVACY, GDPR, ePRIVACY, CDP, CUSTOMER DATA PLATFORM, DIGITAL MARKETING, CUSTOMER EXPERIENCE, E-COMMERCE, CONSENT MANAGEMENT, PREFERENCE MANAGEMENT, SERVICE DESIGN, SOCIAL MEDIA, SEGMENTATION, CRM, ANALYTICS, SEO, SEM, MS OFFICE, ADOBE CC TOOLS, HTML, CSS, PHP, WORDPRESS, DRUPAL, CMS, GARAGEBAND, AUDIO EDITING, PHOTOGRAPHY, VIDEO PRODUCTION
TALKS & PUBLICATIONS
Daguventures 2021:
Markkinoinnin johtaminen keksien jälkeen - mitä cookie-muutos tarkoittaa CMO:lle
IAB-seminaari: Keksit. Keksit? Keksit! 07.06.2023:
Luvanvarainen asiakasdata
IAB-seminaari: Smart Marketing: Digiasiakkaan jäljillä 07.09.2023:
IAB Studio: Tulevaisuuden asiakaskeskeinen organisaatio
DaguTalks:
Tekoälystä apua yrityksen kasvuun
IAB Studio Podcast:
Luvanvarainen data liiketoiminnassa