CV

ABOUT ME

Experienced digital professional with a demonstrated history of working in various roles in digital business. Check out my full LinkedIn profile for more detailed information. Get in contact if you are interested in my skills or just to debate all things digital.

WORK EXPERIENCE

2022 -

DAGMAR

MARTECH STRATEGIST

I am advising clients in various privacy and technology-related projects and implementations. I am focusing on transforming how customer data can be used in a sustainable, trusted and compliant manner now and in the future. In addition to privacy and customer data strategies, I help customers with various technology projects such as CDPs and Marketing Automation. The development of regulation, change in consumer behaviour and upcoming technology to handle the shift to first-party data are high on my agenda. AI, innovation processes and service design are some of the other skills I use in client projects.

2020 - 2022

HELEN

DEVELOPMENT MANAGER

My focus areas are the development of MarTech and customer data in order to support business objectives. I am doing this by developing concepts on how to utilise customer data at different touchpoints to create an exceptional customer experience in digital channels. I am working as the person between different internal and external stakeholders providing an understanding of the different needs and requirements to make a complex customer data and MarTech setup work. Hands-on examples are planning of the overall digital customer profile, privacy consent process and the design of the MarTech & AdTech stack. I am also utilising service design principles to make sure the customer experience is optimised in the digital touchpoints.

2013 - 2019

PAULIG

DIGITAL MANAGER

In my position, I was constantly exploring new ways of utilising digitalisation to find new business opportunities. I was responsible for overseeing and developing digital strategies, concepts and technology platforms with a high focus on customer experience. These executions and projects included marketing technology, websites, e-commerce, data and analytics, customer segmentation, content and touchpoint strategy, marketing automation and digital KPI’s. I would call myself an enabler who ensured that cross-functional stakeholders can execute their digital-related jobs in an optimal way. Other areas of my daily responsibilities included analytics, SEO, SEM and online advertising. I was also in charge of visual (photo and video) content production with the in-house team and external partners.

2009 - 2013

IFOLOR

DIGITAL MEDIA MANAGER

As a Digital Media Manager, I was in charge of the development of Ifolor’s Nordic websites. My responsibilities included strategic planning for the Nordic social media presence, video and inspirational content. Web analysis, site optimization, SEO & SEM were also a part of my regular work routines.

2007 - 2014

ARENA CENTER

WEB DESIGNER / WEB MANAGER

Freelancer consultant whenever updates, improvements, development or consulting was needed. This included planning new online services, building new sites, adding and updating content to a plentitude of different sites owed by Arena Center. Web data analysis, SEO and SEM consultancy were also a part of the services I provided.

2007 - 2009

BLUE1 (SAS FINLAND)

WEBMASTER

I worked as a webmaster with the responsibility of airline company Blue1’s websites for 7 countries.  Much of the work included handling projects with owner Scandinavian Airlines, in-house stakeholders, third party and ancillary providers. Web analytics and SEO were part of my daily responsibilities as well as producing graphical content.

EDUCATION

2019 - 2022

MASTER of BUSINESS ADMINISTRATION, MBA

Haaga-Helia University of Applied Science

Leading Business Transformation

2011 - 2015

MASTER in ENGINEERING, M.Eng.

Helsinki Metropolia University of Applied Sciences

Media Engineering specialisation studies

2000 - 2008

BACHELOR in BUSINESS IT

Haaga-Helia University of Applied Sciences

IT, business, marketing and communication studies.

1989 - 1991

UPPER SECONDARY SCHOOL GRADUATE

S:t Petri Gymnasium, Humanistisk Linje, Malmö, Sweden

Main emphasis on humanistic studies and languages.

ADDITIONAL EDUCATION

2023 - DATA PROTECTION LAW
2023 - EU DATA ECONOMY REGULATION
2021 - CUSTOMER CENTRIC DEVELOPMENT
2020 - SERVICE DESIGN NETWORK CERTIFICATE
2018 - GOOGLE ADWORDS FUNDAMENTALS CERTIFICATION
2017 - HUBSPOT INBOUND CERTIFICATION
2016 - VIDEO EDITING (PREMIERE PRO)
2016 - PHOTO EDITING (PHOTOSHOP)
2015 - GOOGLE TAG MANAGER
2014 - GOOGLE ADWORDS
2013 - RESPONSIVE WEBDESIGN
2012 - SEM
2010 - HTML5, CSS3
2009 - GOOGLE ANALYTICS
2008 - FLASH/ ACTIONSCRIPT
2007 - PHOTOGRAPHY STUDIES
2005 - PUBLISHING AND DIGITAL IMAGING
2005 - ICSL, CIW SITE DESIGNER
2005 - PHP/MYSQL PROGR, SERVER CONFIG
2000 - DATA COMMUNICATION & NETWORKS
1999 - WWW-DESIGN
1998 - DIGITAL IMAGING

LANGUAGE SKILLS

FINNISH - NATIVE
SWEDISH - NATIVE
ENGLISH - EXCELLENT
GERMAN - CONVERSATIONAL
ITALIAN - EASY CONVERSATIONAL
FRENCH - BASICS

SKILLS & TOOLS

MARTECH, ADTECH, PRIVACY, GDPR, CDP, CUSTOMER DATA PLATFORM, ePRIVACY, DIGITAL MARKETING, CUSTOMER EXPERIENCE, E-COMMERCE, CONSENT MANAGEMENT, SERVICE DESIGN, SOCIAL MEDIA, SEGMENTATION, CRM, ANALYTICS, SEO, SEM, MS OFFICE, ADOBE CC TOOLS, HTML, CSS, PHP, WORDPRESS, DRUPAL, CMS, GARAGEBAND, AUDIO EDITING, PHOTOGRAPHY, VIDEO PRODUCTION