My work experience include a long and wide variety of different tasks in the field of digital marketing and communications for large companies and well-known brands. This experience consists of a long list of  various tasks, such as developing digital strategies, services, concepts and platforms such as CMS websites and webshops, analytics, SEO, SEM, social media, CRM, customer experience management, customer journey planning, customer segmentation, email marketing, marketing automation, service design, UX, digital asset management, app development, content strategy and producing photo and video content for online channels. I see that these skills would be of great use for this position.

Currently I am working at Paulig as a Digital Manager handling the digital activities in the Nordic, Baltic and Russian markets. I ensure that cross-functional digital marketing and communications activities between internal stakeholders and external partners can be executed with optimal outcome for the organisation. I make sure that projects and activities are executed as planned and reach their goals within the allocated budget. I am also in charge of providing analytics data and KPI’s from online channels. Segmentation is an important part of the toolkit for targeting and getting valuable consumer insight.

Right now my most interesting project is planning for future steps in digitalising business concepts and taking the digital customer experience to the next level with relevant marketing technology concepts and tools to serve the customers in a 360 omni-channel environment.

My responsibilities consist mainly of managerial duties but I am also producing material with out team for our online channels. To make the in-house content production workflow smooth, I have set up a photo studio and trained our team in producing and editing photo and video material.

I am constantly learning and looking for new trending, emerging and innovating technologies and concepts that can have an impact on the organisation’s communication opportunities.

was born in Malmö, Sweden where I grew up in a Finnish family. After graduating from upper secondary school in Malmö, I came to Finland to do the military service. I have been living in Helsinki ever since, therefore I am bilingual in both Swedish and Finnish. My written and spoken command of English is excellent.

Family is very important to me. My wife and two small daughters bring balance to my life and make it complete.

Floorball, tennis, running and gym have been a part of my weekly sports routine as long as I can remember. I also enjoy reading a lot, it is a perfect way of de-stressing. Photography has been a passionate hobby of mine for long.

have a positive attitude, good interpersonal skills and get easily along with all kinds of people. I am analytical, flexible, a quick learner and a straightforward type of person who wants to get things done. I also enjoy inspiring and discussing about all things digital.

As it can be seen from my CV, I have worked for industry leaders in jobs with a high focus on digital and online for several years. I am very interested in this opportunity as Web Manager, which I see fits perfectly my profile, competence, curiosity and would be a very interesting career move. This is a position that really feels interesting and exiting. I feel confidently that I have a great deal to contribute to this position and to BoF’s future aspiration in the digitalised world.